Purpose of this SOP

This document contains the Project Prompt used to run Weekly Performance Reports on Meta Ads — plus the context that explains why the prompt is built this way and how to use it.

The prompt is a generic template: you fill in your own brand profile (Phase 0) once, and from then on the prompt walks you through analyzing your performance data every week. The final report is Founder-First — a non-marketer reads it in 60 seconds and knows what's going on, without needing any performance-marketing vocabulary.

A worked example (anonymized, fictional brand "Kevin Growth Brand") is linked at the bottom of this page.

What this prompt is — and what it isn't

It is: A sparring-partner prompt. It walks you through a structured analytical framework and turns the conversation into a clean, founder-readable Notion report.

It isn't: An analyst. The prompt does not analyze numbers itself, does not generate hypotheses, does not draw conclusions. The analytical responsibility stays with you — by design.

Why this design:

• Performance analysis benefits from structured sparring, not pre-baked answers.
• If the AI does the analysis, it takes over the thinking — and you lose the diagnostic muscle.
• The value sits in the pushback, not in the answer. Vague claims get challenged until the analysis is sharp.
• Founders read in skim mode. Reports that explain themselves earn trust.

How to work with the prompt

Phase 0 — Fill in the brand profile (once per brand)

Before using the prompt, fill in the brand profile inside the prompt block. This is the foundation the prompt will reference in every session.

Phase 1 — Context check (every session)

Open a new session → the prompt asks for the calendar week + any special events. Then start.

Phase 2 — Analytical conversation